There’s a whole industry selling pheromone sprays for men, claiming they’ll help you to attract the woman of your dreams. Even in mainstream media, adverts by companies like Lynx suggest that if you use their deodorant, women will be flocking towards you as if you were Bradd Pitt or George Clooney. Is there anything to [...]

Tags: attracting women, attraction, evolution, female psychology, meeting women, pheromones, science

You’ve been there many times before – after plucking up the courage to approach a girl, you seem to be getting on fine, but you’re not completely sure she’s really into you. Wouldn’t it be great if you could tell a girl likes you every time?
Working as a professional dating coach, I’m often researching what [...]

Tags: common mistakes, confidence, dating, female psychology

I was just watching one of my favourite movies, The Tao of Steve. In case you haven’t seen it, it’s a comedy about an overweight, underachieving guy who has developed a system for seducing women. It’s pretty funny, I’d recommend you watch it. Take a look at this clip and then read my thoughts below [...]

Tags: common mistakes, dating, female psychology, Tao of Steve

So many guys seem frustrated by this one. You’ve probably been in a similar situation – you meet a girl you like, but you end up becoming her friend and watching her get emotionally messed up by a string of bad boys. It’s easy to think “I’m a nice guy, I’d treat her so much [...]

Tags: bad boys, confidence, female psychology